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Propuesta de Evaluación Estratégica para el Fortalecimiento Competitivo de las Mi Pymes Agroindustriales, mediante un SGI-ISO 9001:2015, 14001:2015, 45001:2018, en la Ciudad de Valledupar

Authors: Lamilla Castillo, Edwin Alfonso;

Propuesta de Evaluación Estratégica para el Fortalecimiento Competitivo de las Mi Pymes Agroindustriales, mediante un SGI-ISO 9001:2015, 14001:2015, 45001:2018, en la Ciudad de Valledupar

Abstract

Actualmente en Colombia se está implementando un Sistema de Gestión Integrado (SGI) basado en las normas ISO 9001:2015, 14001:2015 y 45001:2018. Para fortalecer la competitividad y sostenibilidad de las Mi Pymes las cuales representan el 90% de las empresas del país y generando empleo y producción. La economía de la ciudad de Valledupar se basa en la ganadería, agricultura, servicios y minería. Las Pymes enfrentan desafíos en términos de recursos limitados, falta de experiencia en negocios, marketing deficiente, innovación limitada y falta de asociaciones estratégicas. Sin embargo, pueden superar estas limitaciones al enfocarse en nichos de mercado, mejorar su educación empresarial, invertir en marketing y explorar la innovación y las alianzas. Las Pymes en Valledupar han mostrado falta de atención a la implementación de planes de marketing y a la innovación. Algunas Pymes han adoptado estrategias para mejorar su posición en el mercado, pero también existen obstáculos como la tramitología para obtener apoyo financiero y la relación familia-empresa. Siendo así es menester analizar cómo las Pymes en Valledupar abordan los planes de marketing y cómo pueden mejorar su competitividad en el mercado. y los desafíos que, como la falta de recursos, la resistencia al cambio o la falta de apoyo en capacitación y educación empresarial. Currently in Colombia, an Integrated Management System (IMS) based on the ISO 9001:2015, 14001:2015, and 45001:2018 standards is being implemented. This is aimed at enhancing the competitiveness and sustainability of Micro, Small, and Medium-sized Enterprises (MSMEs), which constitute 90% of the country's businesses, contributing to job creation and production. The economy of the city of Valledupar relies on livestock, agriculture, services, and mining. MSMEs face challenges in terms of limited resources, lack of business experience, poor marketing, limited innovation, and a lack of strategic partnerships. However, they can overcome these limitations by targeting market niches, improving their business education, investing in marketing, and exploring innovation and alliances. MSMEs in Valledupar have demonstrated a lack of focus on implementing marketing plans and fostering innovation. While some have adopted strategies to enhance their market position, there are also obstacles such as bureaucratic processes to access financial support and the family-business relationship. Given this context, it is imperative to analyze how MSMEs in Valledupar approach marketing plans and how they can enhance their competitiveness in the market, addressing challenges such as resource constraints, resistance to change, and a lack of support in training and business education. Administrador de Empresas Agropecuarias Pregrado

Country
Colombia
Related Organizations
Keywords

Monograph, Fortalecimiento, Graduation project, Administración de Empresas, 45001, Research, Pymes, Evaluacion, SGI, Agriculture, empresarial, Estrategia, 2015, [SGI-ISO 9001], 9001, Agroindustrial, Business plan, agro, investigacion, ISO, Business, Monografía, Competitividad, 14001, Sistema de Gestión Integrado

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  • citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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