publication . Master thesis . 2019

Ārvalstu tirgus ienākšanas režīmi.MVU biznesa uzsākšana Indijā

Karakuş, Burak;
Open Access Latvian
  • Published: 01 Jan 2019
  • Publisher: Latvijas Universitāte
  • Country: Latvia
The objective of this thesis is to focus on the foreign market entry modes and the factors affecting the choice of a certain entry mode/strategy. Indian agricultural market as an industry and a market is also discussed alongside with Indian business customs as well as cultural issues. The goal of the thesis is to come up with recommendations for the company on which market entry mode strategy to choose that would suit the company’s purposes. Based on the research results, the best market entry mode option for the company is a brownfield investment. These modes are classified in group of hierarchical entry modes.
free text keywords: Vadībzinātne, Foreign Market Entry Modes, Joint Venture, Acquisition, India, Agriculture
Related Organizations
Agricultural and Food Sciences
Rural Digital Europe
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