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Selection of entry mode to a foreign market: How a SME start business in India?

Authors: Karakuş, Burak;

Selection of entry mode to a foreign market: How a SME start business in India?

Abstract

The objective of this thesis is to focus on the foreign market entry modes and the factors affecting the choice of a certain entry mode/strategy. Indian agricultural market as an industry and a market is also discussed alongside with Indian business customs as well as cultural issues. The goal of the thesis is to come up with recommendations for the company on which market entry mode strategy to choose that would suit the company’s purposes. Based on the research results, the best market entry mode option for the company is a brownfield investment. These modes are classified in group of hierarchical entry modes.

Darba mērķis ir vērst uzmanību uz ārzemju tirgus ienākšanas veidiem un faktoriem, kas ietekmē konkrēto ienākšanas veidu/stratēģiju izvēli. Indijas lauksaimniecības tirgus kā nozare un tirgus tiek aplūkots kopā ar Indijas uzņēmējdarbības tradīcijām, kā arī kultūras jautājumiem. Darba mērķis ir ieteikt uzņēmumam piemērotu tirgus pieejas stratēģiju, kas atbilstu uzņēmuma mērķiem Pamatojoties uz pētījuma rezultātiem, labākais tirgus ienākšanas veida variants uzņēmumam ir investīcijas apvidū. Šie tirgus ienākšanas veidi tika klasificēti hierarhiskā tirgus ienākšanas veidu grupā.

Country
Latvia
Related Organizations
Keywords

Vadībzinātne, Acquisition, Foreign Market Entry Modes, India, Agriculture, Joint Venture

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  • citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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