research product . 2020

Smart fitting room: applying IoT in retail environments

Lazarou, Marina;
Open Access English
  • Published: 01 May 2020
  • Publisher: Department of Communication and Internet Studies, Faculty of Communication and Media Studies, Cyprus University of Technology
  • Country: Cyprus
Considering the needs and demands of contemporary society, this study follows a technological approach. The use of technology and precisely the Internet of Things (IoT), flourishes among miscellaneous sectors due to the innumerable benefits that it grants. It plays a fundamental role in creating more efficient operations, as well as reshaping and facilitating people’s everyday lives. The current thesis focuses on the implementation of IoT technology in retail stores. It pursues an experimental methodological strategy which involves qualitative data. Specifically, through the literature review and interviews which were materialized, the tracking process and facilitation of garments within retail environments, were proven to have been significantly lacking. These processes noticeably influence customers’ service, as well as their experience and satisfaction. Hence, the development of a smart fitting room aims to enhance these segments and boost the store’s functional operation. Briefly, a smart fitting room is the evolution of the stores’ traditional changing room. The basic cabin is transformed to an enhanced consumer service environment, through the networked software and devices provided by the IoT ecosystem. Completed
free text keywords: Internet of Things, IoT, Smart fitting room, Retail, RFID, Human presence sensor
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