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Entering the Next Level of Value Generation: Servitization and Digitization for Industry 4.0 by ifm electronic

Authors: Ciszewski, Robert; Büchler, Jan-Philipp, prof dr;

Entering the Next Level of Value Generation: Servitization and Digitization for Industry 4.0 by ifm electronic

Abstract

Ifm electronic is a mid-sized wold market leader in sensor electronics for industry and automotive applications. The hidden champion shows an impressive growth trajectory in the last 20 years from around 200 mio. € to 1 bn. € in 2019. In this case study, the ambitious leaders of this company start to elaborate the strategy for achieving the next billion. Students are required to identify the drivers of growth in the past decades and evaluate the steadiness of this recipe for success in the context of major shifts and technological advances in key customer industries such as industry 4.0 and new business models driven by digitization and servitization. Thus, students will explore the benefits and limits of business model innovation and investigate further strategic options for growth.

Country
Ireland
Related Organizations
Keywords

Growth strategy, Strategic Management Policy, value proposition, Entrepreneurial and Small Business Operations, International Business, E-Commerce, innovation, smart services, Business Intelligence, business model, digitization, Business, hidden champion, internationalization, Business Administration, Management, and Operations, servitization

Jussen, P. / Kuntz, J. / Senderek, R. / Moser, B. (2019) Smart Service Engineering. 11th Conference on Industrial Product-Service Systems, RWTH Aachen.

Gebauer, H. / Paiola, M. / Rapaccini, M. / Saccani, N. (2020) Digital Servitization: Crossing the Perspectives of Digitization and Servitization. In: Industrial Marketing Management, Vol. 88, pp. 378-388.

Chesbrough, H. (2011) Open Services Innovation. Rethinking your Business to Grow and Compete in a New Era. Jossey-Bass: San Francisco, CA. [OpenAIRE]

Frank, A.G. / Mendes, G.H.S. / Ayala, N.F. / Ghezzi, A. (2019) Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective. In: Technological Forecasting and Social Change, Vol 141, pp. 341-351.

Gebauer, H. / Paiola, M. / Rapaccini, M. / Saccani, N. (2020) Digital Servitization: Crossing the Perspectives of Digitization and Servitization. In: Industrial Marketing Management, Vol. 88, pp. 378-388.

McGrath, R.G. (2010): Business Models: A Discovery Driven Approach; in: Long Range Planning, Vol. 43, No. 2-3, pp. 247-261.

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
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    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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