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  • publication . Article . 2020
    Open Access Czech
    Authors:
    Abel Polese; Thomas Ambrosio; Tanel Kerikmäe;
    Persistent Identifiers
    Publisher: Institute of International Relations Prague

    <jats:p>Whilst most accounts of nation branding emphasize the economic and diplomatic relevance of the phenomenon, this article examines the way Estonia has been proposing a nation “branding + building” strategy. Drawing from an empirical study of 1) evolving campaigns ...

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1 research outcomes, page 1 of 1