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The following results are related to Rural Digital Europe. Are you interested to view more results? Visit OpenAIRE - Explore.
646,787 Research products, page 1 of 64,679

  • Rural Digital Europe
  • 2013-2022
  • Article

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  • Open Access English
    Authors: 
    Qian, Lunwen; Hickey, Lee T.; Stahl, Andreas; Werner, Christian R.; Hayes, Ben; Snowdon, Rod J.; Voss-Fels, Kai P.;
    Publisher: Justus-Liebig-Universität Gießen
    Country: Germany

    Abstract In order to meet future food, feed, fibre and bioenergy demands, global yields of all major crops need to be increased significantly. At the same time, the increasing frequency of extreme weather events such as heat and drought necessitate improvements in the environmental resilience of modern crop cultivars. Achieving sustainably increase yields implies rapid improvement of quantitative traits with a very complex genetic architecture and strong environmental interaction. Latest advances in genome analysis technologies today provide molecular information at an ultrahigh resolution, revolutionizing crop genomic research and paving the way for advanced quantitative genetic approaches. These include highly detailed assessment of population structure and genotypic diversity, facilitating the identification of selective sweeps and signatures of directional selection, dissection of genetic variants that underlie important agronomic traits, and genomic selection strategies that not only consider major-effect genes. Single-nucleotide-polymorphism (SNP) markers today represent the genotyping system of choice for crop genetic studies because they occur abundantly in plant genomes and are easy to detect. SNPs are typically biallelic, however, hence their information content compared to multiallelic markers is low, limiting the resolution at which SNP-trait relationships can be delineated. An efficient way to overcome this limitation is to construct haplotypes based on linkage disequilibrium (LD), one of the most important features influencing genetic analyses of crop genomes. Here, we give an overview of the latest advances in genomics-based haplotype analyses in crops, highlighting their importance in the context of polyploidy and genome evolution, linkage drag and, co-selection, We provide examples of how haplotype analyses can complement well-established quantitative genetics frameworks, such as quantitative trait analysis and genomic selection, ultimately providing an effective tool to equip modern crops with environment-tailored characteristics.

  • Open Access English
    Authors: 
    Sascha Friesike; Frédéric Thiesse; George Kuk;
    Publisher: Association for Computing Machinery
    Country: United Kingdom

    Experimenting with the creative process.

  • Publication . Article . Other literature type . 2021
    Open Access
    Authors: 
    Reena P. Pingale; S. N. Shinde;
    Publisher: University North
    Country: Croatia

    A performance of network is evaluated by considering different parameters. The network lifetime depends on many factors Residual energy, Link lifetime and Delay. The Major Challenge in IoT is to the increased lifetime of low power and lossy network (RPL).The process considering input and output to evaluate Network performance by considering the above factors. The proposed system makes use of FIS (Fuzzy Inference System) for selecting the best path to maximize network lifetime. The outcome obtained by using MATLAB and Network performance is increased. The excellent route is selected if Residual Energy is 194, Link quality is 51.2 and Delay is 1.05 then excellent route quality is 73.4%.

  • Open Access English
    Authors: 
    Ramya Iyadurai; Suekha Viggeswarpu; Anand Zachariah;
    Publisher: Wolters Kluwer Medknow Publications

    Objectives: To find out the career destination of a cohort of doctors who have graduated from Christian Medical College (CMC) and to identify the reasons for their choice. Background: CMC is a training institution for medical graduates among a network of mission hospitals in India. After their graduation, most students complete a sponsorship obligation of 2 years in primary or secondary, rural and semi-urban hospitals. Methods: Study population: The study population was obtained from the electronic database of the medical graduates. The batches of medical graduates from 1966 to 1995 were analyzed. Quantitative data regarding the career destination were obtained from this database. Survey Instrument: A structured qualitative questionnaire was devised with both open and closed questions regarding their present area of work and the reason for their choice. This questionnaire was sent via email and posted to others who did not have email access; 17.5% responded to this questionnaire. Results: Data revealed that 57.4% of our alumni were working in India and 42.3% were working abroad. In India, 29% were working in the corporate sector, 21% in CMC, and 10% in rural hospitals. The pull factors for the doctors who stayed in India and in rural area were a felt need to serve. The pull factors for doctors to go abroad were pursuit of academic excellence and perceived better quality of life. The push factors against the pursuit of rural career were prior adverse experiences in the rural hospitals they had worked in. Conclusion: The career destinations depend mainly on satisfaction with work and familial expectations.

  • Open Access
    Authors: 
    Edgar Eduardo Alayón Rodríguez;
    Publisher: INDTEC, C.A.

    La transformación digital ya no es solo un cambio importante para las empresas de tecnología o startups (emprendimientos), esta se ha convertido en una importante ventaja competitiva para el posicionamiento de una empresa en un determinado mercado. Este ensayo se fundamenta en las investigaciones de autores como Arias (2018); Camargo-Vega, Camargo-Ortega y Joyanes-Aguilar (2015); Rouhiainen (2018); y Tascón (2013). El objetivo de este ensayo presenta dos vértices, por un lado, pretende describir que tecnologías claves existen hoy y como implementarlas exitosamente en las organizaciones para lograr dicha transformación; por otro lado, intentar transmitir un pensamiento de innovación para poder aprovechar al mínimo las nuevas tecnologías. Lo que conlleva que se vea la transformación digital no como una simple implementación de nuevas tecnologías sino como “educación digital”, ya que una vez que somos capaces de entender cómo funcionan también seremos capaces de poder aplicarla. Por ello es imprescindible entenderlas y saber cómo aplicarlas para avanzar hacia las siguientes tecnologías en la industria 4.0.

  • Open Access English
    Authors: 
    Emanuele Schimmenti; Enrico Viola; Cassandra Funsten; Valeria Borsellino;
    Publisher: MDPI AG
    Country: Italy

    This study attempts to measure the capacity of the EU geographical certification scheme to positively influence the price of certified products and the incomes of their producers. A comparison of the economic results of two cheese-producing dairy farm enterprises with different business strategies and locations within the Sicilian hinterlands is performed in order to determine the transformation value of each dairy’s sheep milk into pecorino cheese (with and without the Protected Designation of Origin, or PDO, certification) and the related joint products (ricotta). The economic convenience of the total transformation of sheep milk into Pecorino Siciliano PDO and ricotta is also appraised. The results suggest that producing and commercializing Pecorino Siciliano PDO is a promising strategy for differentiating and promoting dairy farm products and improving the financial performance of producers, with foreseeable positive repercussions in the socioeconomically less favored rural areas where they are located.

  • Publication . Article . Other literature type . 2020
    Open Access English
    Authors: 
    Alexandre Supply; Jacqueline Boutin; Jean-Luc Vergely; Nicolas Kolodziejczyk; Gilles Reverdin; Nicolas Reul; Anastasiia Tarasenko;
    Publisher: HAL CCSD
    Countries: Germany, France, France, France, France

    <p>Since 2010, the Soil Moisture and Ocean Salinity (SMOS) satellite mission monitors the earth emission at L-Band, providing the longest time series of Sea Surface Salinity (SSS) from space over the global ocean. However, retrieving SSS at high latitudes with a reasonable accuracy remains challenging, in particular due to the low sensitivity of L-Band radiometric measurements to SSS in cold waters and to the contamination of SMOS measurements by the vicinity of continents and sea ice as well as the presence of Radio Frequency Interferences. In this paper, we assess the quality of weekly SSS fields derived from swath-ordered instantaneous SMOS SSS (so called Level 2) distributed by the European Space Agency. These products are filtered according to new criteria. We use the pseudo-dielectric constant retrieved from SMOS brightness temperatures to filter SSS pixels polluted by sea ice. We identify that the dielectric constant model and the sea surface temperature auxiliary parameter used as prior information in the SMOS SSS retrieval are significant sources of uncertainty. We develop a novel correction methodology accordingly.</p><p>SSS Standard deviation of differences (STDD) between weekly SMOS SSS and in-situ near surface salinity significantly decrease after applying the SSS correction, from 1.46 pss to 1.26 pss. The correlation between new SMOS SSS and in-situ near surface salinity reaches 0.94. SMOS estimates better capture SSS variability in the Arctic Ocean in comparison to TOPAZ reanalysis (STDD = 1.86 pss), particularly in river plumes fresher by about 10 pss than surrounding waters. Furthermore, comparisons with in-situ measurements ranging from 1 to 11 m depths identify huge vertical stratification in fresh regions. This emphasizes the need to consider in-situ salinity as close as possible to the sea surface when validating L-band radiometric SSS which are representative of the first top centimeter.</p>

  • Open Access English
    Authors: 
    Eduardo Alano Vieira; Josefino de Freitas Fialho; Laercio de Julio; Luiz Joaquim Castelo Branco Carvalho; João Luis Dalla Corte; Maria Madalena Rinaldi; Charles Martins de Oliveira; Francisco Duarte Fernandes; José Ribamar Nazareno dos Anjos;
    Publisher: Crop Breeding and Applied Biotechnology

    Abstract The sweet cassava cultivars BRS 396, BRS 397, BRS 398 and BRS 399, were selected through 27 participatory tests conducted at Distrito Federal, Brazil. Their agronomic performance and their high level of acceptance among producers qualify them as a new crop option for cultivation in the region.

  • Open Access English
    Authors: 
    KOÇ, İbrahim;
    Publisher: Kahramanmaraş Sütçü İmam Üniversitesi

    Bu çalışma, fındıkkabuklarından elde edilmiş odun sirkesinin arthropodlar üzerindeki biyolojiketkilerini değerlendirmek için yapılmıştır. Çalışma, Muş ili iklim şartlarındabuğday tarlasında rastgele bloklar deneme desenine göre dört tekerrürlü olarakyürütülmüştür. Odun sirkesi, sırt pülverizatörü yardımıyla % 0.5, %1.0, % 2.0,% 3.0, % 4.0 ve % 5.0 ml’lik konsantrasyonlarda uygulanmıştır. Sirkeninetkisinin belirlenmesinde çukur tuzaklar kullanılmıştır. Sonuç olarak; kontrolekıyasla, ortalama arthropod sayısının yıllara ve farklı konsantrasyonlardakisirke uygulamalarına göre farklılık gösterdiği bulunmuştur. Ek olarak, kontrolegöre tüm odun sirkesi muamelelerinin ortalama Opilionid (ot biçen) sayısındaazalmaya ve ortalama Araknid sayısında artışa sebep olduğu düşünülmektedir. This study was conducted toevaluate the biological effects of wood vinegar obtained from nutshells onarthropods. The study was conducted randomized as a block design with fourreplications in a wheat field in Muş province. Wood vinegar was applied at 0.5%,1%, 2%, 3%, 4% and 5% ml concentrations via backpack sprayer.Pitfall-traps were used to determine the effect of wood vinegars. Resultsindicated that the mean number of arthropods varied based on the years andvinegar applications at different concentrations (compared to the control). In addition, it is thought that all wood vinegartreatments compared to the control lead to a decrease in the average number ofOpiliones and an increase in the average number of Arachnids.

  • Open Access English
    Authors: 
    Beshir M. Ali; Frederic Ang; H. J. van der Fels-Klerx;
    Country: Netherlands
    Project: EC | SIMBA (818431)

    Analysis of consumer preferences and willingness-to-pay (WTP) for sustainable foods produced using new agri-food technologies is required to enhance the uptake of innovations that accelerate the transition towards sustainable food systems. Consumers’ willingness to buy new food products, with no or limited consumption experience, mainly depends on their food choice motivational orientations (promotion- vs prevention-orientation). The objective of this study was to elicit consumers’ WTP for foods that are produced with microbial applications during the plant production phase with the aim to reduce the use of synthetic chemicals in crop farming, as well as to understand the associations of food choice motives, personal and socio-demographic factors with the WTP. We used contingent valuation to elicit consumers’ WTP for three food products (wheat bread, consumer potatoes and tomato sauce) through online surveys. Data were collected from 291 consumers, primarily from Italy, Germany and the Netherlands. Descriptive statistics, latent variable modelling and logistic regression were used to analysis data. Results show that more than two-third of the respondents are willing to pay premiums of at least 0.11 euro per kg of food products for reductions in synthetic chemical use by at least 50% due to microbial applications. The amount of WTP increases with the level of reductions in synthetic chemical use. The majority of the respondents are promotion-oriented consumers in relation to their food involvement, and are more likely to pay premiums for the sustainably produced food products. Environmentally concerned consumers are also more likely to pay premiums, whereas health concerned consumers are not. This study contributes to understanding of consumers’ attitude and perceived health risks towards foods obtained using microbial applications, and the heterogeneity of their preferences. Results provide insights for identifying potential buyers of foods produced using microbial applications, and to set prices according to the levels of consumers’ WTP.

Advanced search in Research products
Research products
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Searching FieldsTerms
Any field
arrow_drop_down
includes
arrow_drop_down
Include:
The following results are related to Rural Digital Europe. Are you interested to view more results? Visit OpenAIRE - Explore.
646,787 Research products, page 1 of 64,679
  • Open Access English
    Authors: 
    Qian, Lunwen; Hickey, Lee T.; Stahl, Andreas; Werner, Christian R.; Hayes, Ben; Snowdon, Rod J.; Voss-Fels, Kai P.;
    Publisher: Justus-Liebig-Universität Gießen
    Country: Germany

    Abstract In order to meet future food, feed, fibre and bioenergy demands, global yields of all major crops need to be increased significantly. At the same time, the increasing frequency of extreme weather events such as heat and drought necessitate improvements in the environmental resilience of modern crop cultivars. Achieving sustainably increase yields implies rapid improvement of quantitative traits with a very complex genetic architecture and strong environmental interaction. Latest advances in genome analysis technologies today provide molecular information at an ultrahigh resolution, revolutionizing crop genomic research and paving the way for advanced quantitative genetic approaches. These include highly detailed assessment of population structure and genotypic diversity, facilitating the identification of selective sweeps and signatures of directional selection, dissection of genetic variants that underlie important agronomic traits, and genomic selection strategies that not only consider major-effect genes. Single-nucleotide-polymorphism (SNP) markers today represent the genotyping system of choice for crop genetic studies because they occur abundantly in plant genomes and are easy to detect. SNPs are typically biallelic, however, hence their information content compared to multiallelic markers is low, limiting the resolution at which SNP-trait relationships can be delineated. An efficient way to overcome this limitation is to construct haplotypes based on linkage disequilibrium (LD), one of the most important features influencing genetic analyses of crop genomes. Here, we give an overview of the latest advances in genomics-based haplotype analyses in crops, highlighting their importance in the context of polyploidy and genome evolution, linkage drag and, co-selection, We provide examples of how haplotype analyses can complement well-established quantitative genetics frameworks, such as quantitative trait analysis and genomic selection, ultimately providing an effective tool to equip modern crops with environment-tailored characteristics.

  • Open Access English
    Authors: 
    Sascha Friesike; Frédéric Thiesse; George Kuk;
    Publisher: Association for Computing Machinery
    Country: United Kingdom

    Experimenting with the creative process.

  • Publication . Article . Other literature type . 2021
    Open Access
    Authors: 
    Reena P. Pingale; S. N. Shinde;
    Publisher: University North
    Country: Croatia

    A performance of network is evaluated by considering different parameters. The network lifetime depends on many factors Residual energy, Link lifetime and Delay. The Major Challenge in IoT is to the increased lifetime of low power and lossy network (RPL).The process considering input and output to evaluate Network performance by considering the above factors. The proposed system makes use of FIS (Fuzzy Inference System) for selecting the best path to maximize network lifetime. The outcome obtained by using MATLAB and Network performance is increased. The excellent route is selected if Residual Energy is 194, Link quality is 51.2 and Delay is 1.05 then excellent route quality is 73.4%.

  • Open Access English
    Authors: 
    Ramya Iyadurai; Suekha Viggeswarpu; Anand Zachariah;
    Publisher: Wolters Kluwer Medknow Publications

    Objectives: To find out the career destination of a cohort of doctors who have graduated from Christian Medical College (CMC) and to identify the reasons for their choice. Background: CMC is a training institution for medical graduates among a network of mission hospitals in India. After their graduation, most students complete a sponsorship obligation of 2 years in primary or secondary, rural and semi-urban hospitals. Methods: Study population: The study population was obtained from the electronic database of the medical graduates. The batches of medical graduates from 1966 to 1995 were analyzed. Quantitative data regarding the career destination were obtained from this database. Survey Instrument: A structured qualitative questionnaire was devised with both open and closed questions regarding their present area of work and the reason for their choice. This questionnaire was sent via email and posted to others who did not have email access; 17.5% responded to this questionnaire. Results: Data revealed that 57.4% of our alumni were working in India and 42.3% were working abroad. In India, 29% were working in the corporate sector, 21% in CMC, and 10% in rural hospitals. The pull factors for the doctors who stayed in India and in rural area were a felt need to serve. The pull factors for doctors to go abroad were pursuit of academic excellence and perceived better quality of life. The push factors against the pursuit of rural career were prior adverse experiences in the rural hospitals they had worked in. Conclusion: The career destinations depend mainly on satisfaction with work and familial expectations.

  • Open Access
    Authors: 
    Edgar Eduardo Alayón Rodríguez;
    Publisher: INDTEC, C.A.

    La transformación digital ya no es solo un cambio importante para las empresas de tecnología o startups (emprendimientos), esta se ha convertido en una importante ventaja competitiva para el posicionamiento de una empresa en un determinado mercado. Este ensayo se fundamenta en las investigaciones de autores como Arias (2018); Camargo-Vega, Camargo-Ortega y Joyanes-Aguilar (2015); Rouhiainen (2018); y Tascón (2013). El objetivo de este ensayo presenta dos vértices, por un lado, pretende describir que tecnologías claves existen hoy y como implementarlas exitosamente en las organizaciones para lograr dicha transformación; por otro lado, intentar transmitir un pensamiento de innovación para poder aprovechar al mínimo las nuevas tecnologías. Lo que conlleva que se vea la transformación digital no como una simple implementación de nuevas tecnologías sino como “educación digital”, ya que una vez que somos capaces de entender cómo funcionan también seremos capaces de poder aplicarla. Por ello es imprescindible entenderlas y saber cómo aplicarlas para avanzar hacia las siguientes tecnologías en la industria 4.0.

  • Open Access English
    Authors: 
    Emanuele Schimmenti; Enrico Viola; Cassandra Funsten; Valeria Borsellino;
    Publisher: MDPI AG
    Country: Italy

    This study attempts to measure the capacity of the EU geographical certification scheme to positively influence the price of certified products and the incomes of their producers. A comparison of the economic results of two cheese-producing dairy farm enterprises with different business strategies and locations within the Sicilian hinterlands is performed in order to determine the transformation value of each dairy’s sheep milk into pecorino cheese (with and without the Protected Designation of Origin, or PDO, certification) and the related joint products (ricotta). The economic convenience of the total transformation of sheep milk into Pecorino Siciliano PDO and ricotta is also appraised. The results suggest that producing and commercializing Pecorino Siciliano PDO is a promising strategy for differentiating and promoting dairy farm products and improving the financial performance of producers, with foreseeable positive repercussions in the socioeconomically less favored rural areas where they are located.

  • Publication . Article . Other literature type . 2020
    Open Access English
    Authors: 
    Alexandre Supply; Jacqueline Boutin; Jean-Luc Vergely; Nicolas Kolodziejczyk; Gilles Reverdin; Nicolas Reul; Anastasiia Tarasenko;
    Publisher: HAL CCSD
    Countries: Germany, France, France, France, France

    <p>Since 2010, the Soil Moisture and Ocean Salinity (SMOS) satellite mission monitors the earth emission at L-Band, providing the longest time series of Sea Surface Salinity (SSS) from space over the global ocean. However, retrieving SSS at high latitudes with a reasonable accuracy remains challenging, in particular due to the low sensitivity of L-Band radiometric measurements to SSS in cold waters and to the contamination of SMOS measurements by the vicinity of continents and sea ice as well as the presence of Radio Frequency Interferences. In this paper, we assess the quality of weekly SSS fields derived from swath-ordered instantaneous SMOS SSS (so called Level 2) distributed by the European Space Agency. These products are filtered according to new criteria. We use the pseudo-dielectric constant retrieved from SMOS brightness temperatures to filter SSS pixels polluted by sea ice. We identify that the dielectric constant model and the sea surface temperature auxiliary parameter used as prior information in the SMOS SSS retrieval are significant sources of uncertainty. We develop a novel correction methodology accordingly.</p><p>SSS Standard deviation of differences (STDD) between weekly SMOS SSS and in-situ near surface salinity significantly decrease after applying the SSS correction, from 1.46 pss to 1.26 pss. The correlation between new SMOS SSS and in-situ near surface salinity reaches 0.94. SMOS estimates better capture SSS variability in the Arctic Ocean in comparison to TOPAZ reanalysis (STDD = 1.86 pss), particularly in river plumes fresher by about 10 pss than surrounding waters. Furthermore, comparisons with in-situ measurements ranging from 1 to 11 m depths identify huge vertical stratification in fresh regions. This emphasizes the need to consider in-situ salinity as close as possible to the sea surface when validating L-band radiometric SSS which are representative of the first top centimeter.</p>

  • Open Access English
    Authors: 
    Eduardo Alano Vieira; Josefino de Freitas Fialho; Laercio de Julio; Luiz Joaquim Castelo Branco Carvalho; João Luis Dalla Corte; Maria Madalena Rinaldi; Charles Martins de Oliveira; Francisco Duarte Fernandes; José Ribamar Nazareno dos Anjos;
    Publisher: Crop Breeding and Applied Biotechnology

    Abstract The sweet cassava cultivars BRS 396, BRS 397, BRS 398 and BRS 399, were selected through 27 participatory tests conducted at Distrito Federal, Brazil. Their agronomic performance and their high level of acceptance among producers qualify them as a new crop option for cultivation in the region.

  • Open Access English
    Authors: 
    KOÇ, İbrahim;
    Publisher: Kahramanmaraş Sütçü İmam Üniversitesi

    Bu çalışma, fındıkkabuklarından elde edilmiş odun sirkesinin arthropodlar üzerindeki biyolojiketkilerini değerlendirmek için yapılmıştır. Çalışma, Muş ili iklim şartlarındabuğday tarlasında rastgele bloklar deneme desenine göre dört tekerrürlü olarakyürütülmüştür. Odun sirkesi, sırt pülverizatörü yardımıyla % 0.5, %1.0, % 2.0,% 3.0, % 4.0 ve % 5.0 ml’lik konsantrasyonlarda uygulanmıştır. Sirkeninetkisinin belirlenmesinde çukur tuzaklar kullanılmıştır. Sonuç olarak; kontrolekıyasla, ortalama arthropod sayısının yıllara ve farklı konsantrasyonlardakisirke uygulamalarına göre farklılık gösterdiği bulunmuştur. Ek olarak, kontrolegöre tüm odun sirkesi muamelelerinin ortalama Opilionid (ot biçen) sayısındaazalmaya ve ortalama Araknid sayısında artışa sebep olduğu düşünülmektedir. This study was conducted toevaluate the biological effects of wood vinegar obtained from nutshells onarthropods. The study was conducted randomized as a block design with fourreplications in a wheat field in Muş province. Wood vinegar was applied at 0.5%,1%, 2%, 3%, 4% and 5% ml concentrations via backpack sprayer.Pitfall-traps were used to determine the effect of wood vinegars. Resultsindicated that the mean number of arthropods varied based on the years andvinegar applications at different concentrations (compared to the control). In addition, it is thought that all wood vinegartreatments compared to the control lead to a decrease in the average number ofOpiliones and an increase in the average number of Arachnids.

  • Open Access English
    Authors: 
    Beshir M. Ali; Frederic Ang; H. J. van der Fels-Klerx;
    Country: Netherlands
    Project: EC | SIMBA (818431)

    Analysis of consumer preferences and willingness-to-pay (WTP) for sustainable foods produced using new agri-food technologies is required to enhance the uptake of innovations that accelerate the transition towards sustainable food systems. Consumers’ willingness to buy new food products, with no or limited consumption experience, mainly depends on their food choice motivational orientations (promotion- vs prevention-orientation). The objective of this study was to elicit consumers’ WTP for foods that are produced with microbial applications during the plant production phase with the aim to reduce the use of synthetic chemicals in crop farming, as well as to understand the associations of food choice motives, personal and socio-demographic factors with the WTP. We used contingent valuation to elicit consumers’ WTP for three food products (wheat bread, consumer potatoes and tomato sauce) through online surveys. Data were collected from 291 consumers, primarily from Italy, Germany and the Netherlands. Descriptive statistics, latent variable modelling and logistic regression were used to analysis data. Results show that more than two-third of the respondents are willing to pay premiums of at least 0.11 euro per kg of food products for reductions in synthetic chemical use by at least 50% due to microbial applications. The amount of WTP increases with the level of reductions in synthetic chemical use. The majority of the respondents are promotion-oriented consumers in relation to their food involvement, and are more likely to pay premiums for the sustainably produced food products. Environmentally concerned consumers are also more likely to pay premiums, whereas health concerned consumers are not. This study contributes to understanding of consumers’ attitude and perceived health risks towards foods obtained using microbial applications, and the heterogeneity of their preferences. Results provide insights for identifying potential buyers of foods produced using microbial applications, and to set prices according to the levels of consumers’ WTP.